
10 Questions with Amy Shecter, CEO of Ever/Body
As part of our “10 Questions with CEOs” series, we welcome Amy Shecter, CEO of Ever/Body, a company that works to demystify cosmetic dermatology and make it more accessible. In an industry that can be overwhelming and often overrun with misinformation, false promises, and asterisks, Ever/Body exists to help you understand what’s what. Learn more about Ever/Body and other Redesign Health Operating Companies here.

Ever/Body is the answer to the all-too-often one size fits all, exclusionary beauty industry: the company offers cosmetic dermatological treatments and solutions custom-designed for individuals of every age, gender, and background. A haven for high-tech beauty services, Ever/Body provides medically-tested skincare that is honest, simple, and selected by experts. Diversity and inclusiveness are at the core of Ever/Body’s mission — this is a space where everyone is welcome.
1. What does redesigning health mean to you?
It means modernizing the medical industry and re-crafting the medical system to increase accessibility. There are so many aspects to the healthcare system that are antiquated and lacking in innovation and technology. Often, the medical system presents healthcare as something that we access when we have a problem, or maybe it’s preventative. Redesigning health means considering the full 360 degrees of someone’s everyday lifestyle. We have to consider all aspects of a person and think about their long-term health. Fifty years ago, I don’t think we were worried about how much water we drank or how much yoga we were doing.
2. What role does curiosity play in innovation?
Innovation can’t happen without curiosity. I believe in 360 curiosity and vulnerability as a CEO. Vulnerability makes space for curiosity and innovation, because good ideas come from anybody and everybody. When leadership remains honest and open, it allows for harmony within the team. To balance listening and decision making, while I’m responsible for crafting and managing our vision with our leadership group — I also report to our board. While sometimes it is up to the CEO to craft the vision, it’s important to empower our employees to remain curious and innovative. It’s important to have a culture where people feel heard and have the drive to combine that with solid execution and innovation.
3. What is the most crucial decision you made in the first 100 days as the CEO of Ever/Body?
I’ve discovered that it’s crucial to lead with less ego. I’ve learned over time that stepping into a senior position isn’t necessarily your “moment to shine,” which has felt like a natural evolution and professional growth. While I own the tough decisions, the business’s success is owned by the team.
4. What’s the most unexpected lesson you’ve learned through your journey as a CEO?
Mistakes are good — if we’re not making mistakes, we’re either not trying hard or pushing the boundaries enough. We recently did a photo shoot where we took identical twins and shot them as one person instead of separating them and using them separately. Even though they’re mirror images of each other, they’re different, and their skin has different needs. We thought it was an exciting statement to say even identical twins needed a personalized, individualized skincare journey. But not everyone agreed with this art direction, and I was prepared to say okay, we made a mistake. But it worked to the point where people on the shoot were saying they had never been so inspired.
5. What’s the most important feedback you’ve gotten from a patient? What role did it play in shaping your business?
In terms of positive feedback, I’ve had a patient come up to me after her service and say she felt more confident on the inside, based on what we could do to her outside appearance. We want to help people look and feel their best and offer consistent, quality service. Achieving that kind of operational excellence isn’t easy; it’s a process that takes strategy, communication, alignment. In terms of important negative feedback, several months ago, when our team was still very small, one of the things we heard was that we were taking on too much. We had to reprioritize, so everyone was doing a little less, but services were better executed. Now we have monthly check-ins to ensure no one is taking on too much.
6. What’s the key to building trust with your employees and patients?
You have to be both humble and kind. I care about the health and happiness of everyone in my company and truly empathize with them. I must connect with and understand the inner workings of our teams, mainly as we grow, which is a challenge. We’re a company that cares about the different aspects of people’s lives and what brings them to work every day. We always want our employees to feel empowered and heard. Everyone should feel like there is a place for them in the store. It’s essential that people of all ages, genders, and backgrounds feel comfortable in the space.
7. What’s your top expectation from your team?
We have to find leaders in this organization at every step of the way: when I interview our store managers, I always tell them, I’m not interviewing for your skills. I know that if you’ve got to me, you have every skill it takes to get here. I want you to give me an example of how you lead with kindness. What’s an example of a time when you made a difference in someone’s life? When cultivating a team, I want to know about their values more than their accomplishments. Everyone in the company has to lead with kindness for the customers and providers to feel cared for.
8. What’s the first thing you do when you get out of bed in the morning?
I pick out my outfit for the next day and lay my clothes out — if I don’t, I’m late to work, and I don’t feel like I look or feel as good. I meditate either in the morning or at night, even if it’s just for five minutes, to ground myself in the day and focus on one thing. I ask myself: what is there for me to learn today?
9. What brings you the most joy?
My family — my husband and daughter and extended family. My friends are like my family, too. I also love to exercise and get my endorphins going. I run and do yoga. I also love a good blowout. It can make my day.
10. What is a fact that others may not know about you?
I was a very competitive equestrian, starting when I was four. I went to nationals in college and came in seventh in the nation!


Amy is the CEO of Ever/Body, a personalized aesthetic dermatology company that combines medical-grade services with a high-tech, digitally-connected patient experience. Prior to Ever/Body, Amy was the CEO of GLAMSQUAD, a technology-powered, consumer-focused company providing on-demand, at-home beauty services. At GLAMSQUAD, she rapidly scaled the business, opened new markets, launched proprietary technology, forged strategic partnerships and recently launched branded products. Prior to GLAMSQUAD, Amy was the CEO of CorePower Yoga, President of C. Wonder, and held several senior executive roles at Cole Haan, DKNY, and Tory Burch. Amy began her career at Bloomingdale’s. Amy received a degree in Business from the University of Massachusetts at Amherst.
People
- ImpactRedesign HealthHow Redesign Health Stays Focused on Impact: A Q&A with Thomas Fisher, MD
Venture Chair Thomas Fisher discusses how the Redesign Health impact framework guides our efforts to redesign healthcare.
July 13, 2023
- TALENT ACQUISITIONBrenda Schmidt: From Healthcare CEO to Innovation Leader
Brenda Schmidt, Head of Enterprise Growth, shares how her background as an entrepreneur led to her perfect career match at Redesign Health.
May 04, 2023
- PeopleAmy Dowell: Using The Power of Empathy and Storytelling, My Road to Powering Community in Healthcare
Amy Dowell, Vice President of Marketing, reflects on her career journey and how her unique experience contributes to powering community at Redesign Health.
January 26, 2023
- CEOUnexpected Learnings from Healthcare Leaders
We’ve asked a few leaders to share insights and lessons learned while building businesses across the healthcare ecosystem.
December 06, 2022
- Talent AcquisitionNimish Parikh: My Road To Scaling Impact Through Product Development
In the “My Road to Redesign Health” series, our team members reflect on their career journeys and how their unique experiences contribute to innovation at Redesign Health.
November 08, 2022
- InnovationMissy Krasner: Aligning Incentives to Accelerate Change
We recently spoke with Redesign Health Venture Chair, Missy Krasner, to share her experience building next-generation healthcare solutions at scale. The Redesign Health team is growing. Come join us!
September 22, 2022
- InternshipReflections From Tomorrow’s Leaders: The Summer 2022 Class of Redesign Health Interns
We asked a few of this summer’s Redesign Health Interns to reflect on their experience of helping build high-quality health solutions at scale. Here’s what they had to say:
September 01, 2022
- Talent AcquisitionFrom Social Work to Scaling Operations, My Road to Creating Systemic Change in Healthcare
Welcome to the first post in our “My Road to Redesign Health” series, where our team members reflect on their career journeys and how their unique experiences contribute to innovation at Redesign Health.
August 25, 2022
- Talent AcquisitionScaling Empathy in Cancer Care with Adam Pellegrini, CEO & Co-Founder of Jasper Health
We sat down with Adam Pellegrini, CEO & Co-Founder of Jasper Health, a digital oncology platform built at Redesign Health, which delivers personalized psychosocial support and coaching directly to members via a hybrid, patient-centric approach.
August 18, 2022
- CEOLeadership Lessons from CEOs of Healthcare Companies
Each Operating Company built at Redesign Health is led by a CEO who sets the vision for the company and defines the overall strategy from launch to scale.
August 03, 2022
- InnovationKira Wampler: Driving Change in Healthcare Through Curiosity and Ambition
We spoke with our lead Venture Chair, Kira Wampler, to share her perspective on how Redesign Health is fundamentally changing the care equation by powering innovation at scale.
July 27, 2022
- Patient ExperienceRemoving Barriers to Quality Physical Therapy Care with Kins CEO Dan Smith
We welcome Dan Smith, co-founder and CEO of Kins, a company that’s modernizing physical therapy by combining the best of in-person care with the power of digital.
July 20, 2022
- Talent AcquisitionMax Pomeranc: My Three Favorite Things About Working at Redesign Health
As part of our “My Favorite Things About Working at Redesign Health’’ series, we welcome our Head of Public Policy, Max Pomeranc, to share his perspective on the importance of partnering with policymakers to make positive changes in healthcare.
July 07, 2022
- Technical OperationsRaheem Gakou: My Three Favorite Things About Working at Redesign Health
As part of our “My Three Favorite Things About Working at Redesign Health” series, we welcome Technical Operations Associate Raheem Gakou to share his experience creating reliable & secure IT infrastructure for both Redesign Health & Operating Companies.
June 20, 2022
- Talent Acquisition10 Questions with Cynthia Benjamin, CEO of Together Senior Health
As part of our “10 Questions with Redesign Health CEOs” series, we welcome Cynthia Benjamin, CEO, and Co-Founder of Together Senior Health.
June 14, 2022
- Talent Acquisition10 Questions with Jon Cooper, CEO of Overalls
As part of our “10 Questions with Redesign Health CEOs” series, we welcome Jon Cooper, Co-Founder, and CEO of Overalls.
June 09, 2022
- Talent Acquisition10 Questions with Amy Shecter, CEO of Ever/Body
As part of our “10 Questions with CEOs” series, we welcome Amy Shecter, CEO of Ever/Body, a company that works to demystify cosmetic dermatology and make it more accessible.
May 18, 2022
- Talent AcquisitionLesley Solomon: My Three Favorite Things About Working at Redesign Health
As a part of our “My Favorite Things About Working at Redesign Health’’ series, we welcome one of our Venture Chairs, Lesley Solomon, to share her experience leading the growth of healthcare organizations. The Redesign team is growing. Come join us!
May 04, 2022
- Talent Acquisition10 Questions with Kyle Talcott, CEO of UpLift
Welcome to our first post from the “10 Questions with Redesign Health CEOs” series, where we talk to CEOs of companies built at Redesign Health to learn about their experience building and scaling a healthcare business.
April 20, 2022
- Talent AcquisitionTara Alvarez: My Three Favorite Things About Working at Redesign Health
As part of our “My Three Favorite Things About Working at Redesign Health” series, we welcome our VP of Talent Acquisition, Tara Alvarez, to share her experience cultivating Redesign Health’s team of driven innovators.
April 19, 2022