Sector : Sleep Therapy
Launched : 2020

A modern, individualized, and holistic approach to your unique sleep issues.

Proper is a new kind of sleep wellness company, aimed at solving America's sleep crisis. It’s a better way to achieve long-term sleep health that’s grounded in data and science. It’s personalized & holistic — combining evidence-backed, safe, and natural sleep formulations tailored to your needs with access to expert sleep coaching to help bring about the sustainable behavioral change necessary for better sleep.